SEO Starts with Having a High-Quality Website

It’s never been more important to have a high quality website that is responsive, loads fast, and has great user experience. In the past, you could rank high in search engines with a poorly made site if you had tons of links pointing to it, but I think that is changing and some of the recent initiatives that Google is launching is proof of that.

Let’s take a look at a couple ways that Google is beginning to gauge how well made a website is, then I’ll take a peek in to the future to speculate on where we are heading.

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Using the Canonical Tag to Deal with Duplicate Content

The problem with many sites is that they have pages that are identical or nearly identical. This can happen when your site has many categories, paths, and dynamic data.

The solution is to use the canonical tag. The canonical tag is a tag used to tell search engines which version of a page is the desired or preferred version.

Canonical Tag Shows the Way

You want to be clear to search engines which version of the page they should index because if you have many versions of the same page then that page is unlikely to rank well at all.


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