It’s never been more important to have a high quality website that is responsive, loads fast, and has great user experience. In the past, you could rank high in search engines with a poorly made site if you had tons of links pointing to it, but I think that is changing and some of the recent initiatives that Google is launching is proof of that.
Let’s take a look at a couple ways that Google is beginning to gauge how well made a website is, then I’ll take a peek in to the future to speculate on where we are heading.
Sites that use responsive web design, i.e. sites that serve all devices on the same set of URLs, with each URL serving the same HTML to all devices and using just CSS to change how the page is rendered on the device. This is Google’s recommended configuration.