I had a problem when I was writing my previous blog post, Social Media Share Buttons Impact on Performance. I have not yet established an audience for my blog, so when I published that post I was worried that hardly anyone would read it.
I thought the post was well done, probably my best so far. I spent a lot of time on it, and I felt like it was adding something valuable.
My survival instincts kicked in and I began sending tweets to people to get them to take a look at my post. Few of them were people that I had interactions with in the past; most of these people did not know who I was. I didn’t give it much thought, I just knew I had to find a way to get someone to read that article.
Many businesses focus their content marketing efforts solely on customers, yet their industry peers are the audience that can help their brand grow the most.
We can agree that increasing profits is the ultimate goal; why would we choose to focus on an audience other than our customers? I will explain my rational for that in this post.